Madhya Pradesh Launches Film Tourism and AVGC XR Policies at WAVES 2025

By  News On Air   May 03, 2025

A high-profile breakout session titled “Digital Dreams & Cinematic Visions: Madhya Pradesh as the Next Creative Hub” was held today at Waves 2025. The session was moderated by Naman Ramachandran, International Correspondent of Variety.

Renowned producer and director Ekta Kapoor officially launched the Film Tourism Policy 2025 of the Madhya Pradesh government. The session also witnessed the launch of the AVGC XR Policy 2025 and the Second Phase of the Madhya Pradesh Film Cell Portal.

Speaking on the occasion, Ekta Kapoor emphasised that while choosing a film destination, factors like rebate, ease of obtaining permissions, visual scenery, and ease of shooting are paramount. Sheo Shekhar Shukla, Principal Secretary of the Tourism Department of Madhya Pradesh, highlighted that MP is the heart of Incredible India and is fast becoming the heart of filmmakers as well.

Sanjay Dubey, Additional Chief Secretary of the Information Technology Department of Madhya Pradesh, said that the new AVGC policy will support pre- and post-production and also promote related sectors like animation, gaming, and VFX.